Amazon Rolls Out TikTok-Esque Inspire Shopping Feed

Amazon’s new Inspire in-app shopping experience launched this week, giving customers a new way to discover ideas, explore products and buy directly.

Rolling out first for select US customers, video and photo stream abbreviated(Opens in a new window) allows users to find and buy products from content created by other consumers, influencers and brands.

To get started, open the Amazon Shopping app and tap the light bulb icon in the bottom navigation bar. (If you don’t see the symbol yet, you’ll have to wait for access, which is slowly rolling out nationwide.) Users are then prompted to choose from more than 20 interests, from interior design to camping, games and mixology. —to personalize their feed.

“Inspire is our new shopping experience that connects Amazon customers with shoppable content created by other customers, the latest influencers, and a wide range of brands. With just a few clicks, customers can discover new products or find the inspiration on what to buy, all tailored to their interests, then shop those items on Amazon.” Oliver Messenger, director of Amazon Shopping, said in a statement.

Amazon Shopping Inspiration

(Credit: Amazon)

A kind of TikTok-meets-Instagram shopping hybrid, Inspire offers a vertical video feed and a double-tap-to-like feature. When you see something you like, like a pair of earrings or a set of placemats, tap the corresponding thumbnail at the bottom to open an overlay window with more details. Then click “See Full Details” to be taken to Amazon’s product page where you can learn more, make a purchase, or add it to your wishlist.

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Inspire progressively learns each customer’s preferences through their interests and engagement, tailoring each stream of shoppable content and ultimately increasing revenue for the e-commerce site. Amazon plans to add more features, in-app functionality and content, “building an even more immersive shopping experience for customers,” the company said.

Inspire is not currently available on desktop; users will need to download Amazon Shopping iOS(Opens in a new window) or Android(Opens in a new window) mobile application to access the function.

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