EasyJet turns to over 45s in cabin crew recruitment campaign | easyJet

Airline easyJet has launched a recruitment campaign urging people over the age of 45 to join its cabin crew, as companies develop new strategies to hire staff in the UK amid labor shortages ‘work.

The airline said it has seen a 27% increase in crews aged 45 and over over the past four years, including a 30% increase in over-60s over the past year.

The new campaign is aimed at ’empty nesters’ – those parents whose children have left home – and workers looking for a new professional challenge later in life.

This follows research from the UK carrier which found that more than 78% of UK adults over 45 said they would like a new challenge once their children have left home.

More than half (58%) said they were very excited about starting a new career, according to the results of a survey of 2,000 people.

Neil Brown, 59, has followed his 29-year-old daughter, Holly Sauble, into a cabin crew career with easyJet. Photograph: Matt Alexander/PA

The industry has faced serious staffing challenges following the pandemic, causing long airport queues, flight delays, cancellations and lost luggage in the summer.

At the height of the airport chaos in July, easyJet chief executive Johan Lundgren slammed the government’s refusal to allow more visas for EU cabin crew and ground handling staff , saying ministers had failed to respond positively to industry demands to ease the rules to fulfill important roles.

In August, Michael O’Leary, the boss of rival firm Ryanair, said Britain’s exit from the EU had hurt recruitment in the airline industry and “had been a disaster for the free movement of labor and one of the real challenges facing the British economy”.

This week Charlie Cornish, chief executive of MAG, owner of Manchester, Stansted and East Midlands airports, said there was ‘no doubt’ Brexit had hurt the UK economy and ‘massively exacerbated’ staff recruitment issues.

UK businesses are struggling to find employees, partly because of changes in the workforce after Covid-19, such as more people on long-term illness, but also because of the end of free movement for EU citizens, who lost the automatic right to work in the UK after Brexit.

The recruitment of easyJet cabin crew comes after Halfords launched a recruitment campaign for 1,000 new technician positions over the next 12 months targeting retirees. He also wants to increase the number of women in technical positions.

In August John Lewis Partnership chairwoman Dame Sharon White said there was not a company in the UK that did not find it “very difficult to recruit at the moment” and urged the government to focus on getting the million mainly over 50s who had left the labor market during the Covid-19 pandemic returned to work.

Speaking on BBC Radio 4’s Today programme, she said: “We now have 1 million fewer people in work. Some see it as the “great resignation”. I see this as a “life reassessment” because it’s mostly people in their 50s.

Michael Brown, director of cabin services at easyJet, said: “Our people are at the heart of everything we do, and it’s the warm welcome and fantastic customer service that our cabin crew are famous for. “

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