- Elon Musk polled his Twitter followers on whether he should bring back defunct video platform Vine.
- Vine was owned by Twitter but shut down in 2016 after several of its biggest stars left the platform.
- Musk closed his deal to buy Twitter on Friday and is already looking to make sweeping changes.
Elon Musk has asked his followers if he should bring back Vine, the short-form video app that shut down in 2016, as Twitter’s new owner seeks to shake things up at the company.
On Sunday night, the world’s richest person tweeted a yes or no poll captioned “Bring Vine back?”
In six hours, more than 2 million votes showed nearly 70% in favor of reviving the social media platform.
—Elon Musk (@elonmusk) October 31, 2022
First released in 2013, Vine lets users share six-second videos that loop automatically. Internet stars like Logan Paul and David Dobrik, as well as singer Shawn Mendes, have all found fame through the platform.
However, its popularity died out after many of its top creators left the platform. Many cited a lack of advertising and monetization opportunities on the platform for their departures. Twitter shut down Vine in 2016, maintaining an archive service until its complete shutdown three years later.
Twitter founder and then-CEO Jack Dorsey later described Vine’s closure as “his biggest regret”.
Musical.ly then became the most popular short-form video app, with a focus on lip-syncing videos, before being bought by TikTok’s parent ByteDance in 2017. TikTok has become a global phenomenon, with over 2 billion downloads worldwide.
Musk didn’t shy away from the question of competing with TikTok, responding to a Tweeter from YouTuber Mr Beast, who has over 100 million subscribers.
“What could we do to make it better than TikTok?” Musk asked.
Mr Beast suggested ‘make it hard to copy or it’s a waste of time’, referring to Instagram Reels and Youtube Shorts as ways other tech companies have tried to get a slice of short-form video dominance. from TikTok.
Alex Ernst, another internet star who first rose to prominence on Vine before moving to YouTube and collaborating with David Dobrik’s Vlog Squad, replied that TikTok could be overcome “by not spying on us”.
The US military banned its members from posting on TikTok in 2020 over fears the Chinese-owned app was a “cyber threat”.
Donald Trump’s administration nearly banned the platform the same year, alleging that TikTok was spying on its users.
Twitter did not immediately respond to a request for comment from Insider.