Leading tech companies partner with Linux Foundation to support open map data development • TechCrunch

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The TC team is a bunch of bookworms. alexander garnered top reads as of 2022. Haje’s favorite was “A Deadly Education” (Naomi Novik’s first book in the Scholomance trilogy), which incidentally was recommended by both Alex and Amanda. is how he discovered the books in the first place. Meanwhile, Christine couldn’t put down Sophie Mackintosh’s “Blue Ticket.” Head to your local independent bookstore and sniff some freshly printed wood pulp!

In non-literary news, there’s a bushel of TechCrunch stories for you! — Christina and haje

TechCrunch’s top 3

  • Does anyone else run out of paper maps?: A group of companies, including Meta, Microsoft, AWS, and TomTom, have partnered with the Linux Foundation to form the Overture Maps Foundation to do a few things: develop interoperable open map data and take the dominance down a few notches. map from Google. Paul see you.
  • Another tool to decrypt Salesforce: Too much data, not enough time. Fortunately, there’s Sweep, a new no-code configuration tool that can make data in Salesforce more usable. The company has raised $28 million to put companies back in control of their own data, Kyle writing.
  • Go behind the scenes: Paul also has a story about how Spotify plans to monetize its open-source Backstage project through premium plugins.

Startups and VCs

Dakotah Rice, founder of Poolit, says Mary Ann, “2023 will in all likelihood be a fantastic year for venture capital and private equity. It’s a bit like starting from a new base. The company has raised millions to turn accredited investors from LPs into venture capital and private equity funds.

Ventures Platform, a pan-African early-stage venture capital firm, has closed its fund at $46 million as it seeks to double down on “class-leading” companies across the continent, Tags writing. Most of its backers at the first close were primarily based in Africa, which was a deliberate effort.

And we have five more for you:

Which Instagram Ad Placement is the Most Profitable: Reels, Feed Posts, or Stories?

Row of ice creams with different amounts of scoops

Picture credits: Jonathan Knowles (Opens in a new window) /Getty Pictures

Consumer-facing startups are spending more on platforms like TikTok and Instagram to reach customers, but which advertising products offer the best return?

In a case study based on Instagram campaigns for a site that facilitates bookings for independent beauty professionals, digital marketer Angelina Liparteliani examined Instagram Reels, Feed Posts and Stories.

Her very detailed breakdown includes examples of ads used in various campaigns, the process she used to optimize creative media, and a cost-per-click analysis that shows how she reduced CPC from $1.51 to 17 cents. .

“Certainly don’t chase trends,” advises Liparteliani. “Diversify your advertising strategy, test different ideas, and don’t give up if your ad doesn’t deliver results immediately.”

Three others from the TC+ team:

Tech Crunch+ is our membership program that helps founders and startup teams get a head start. You can register here. Use code “DC” to get 15% off an annual subscription!

Big Tech inc.

Jacqueline learned that Coinbase has created an asset recovery tool for unsupported Ethereum-based tokens. If you were just going “Huh?” we’ll let her explain herself: “In the past, if you sent assets not supported by Coinbase to a user’s address on the exchange, you would receive a message that the assets were successfully delivered in chain, but they didn’t. go into the recipients’ wallets. Coinbase supports hundreds of cryptocurrencies, but there are thousands that don’t. ERC-20 tokens are one of them, and the crypto exchange found around 4,000 sent to its ledger. Luckily, he now has a way to help customers get them back.

And we have five more for you:

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