#Make2KFree Trending on Twitter as Players Speak Out on the State of NBA 2K23

NBA 2K23 has been a franchise-dividing installment. Much of this is due to some community members expressing frustration with the issue of upgrading MyPlayers that can be used in both The City/Neighborhood and MyCareer. In response to this problem, some are advocating for change via the #Make2KFree hashtag on Twitter.

Related: NBA 2K23: How to complete the Happy Holidays Agenda challenges and get all the rewards in MyTeam

Over the past 24 hours, many NBA 2K23 players on social media have expressed their frustration with the current state of NBA 2K23. Much of this angst is due to the cost in VC (virtual currency) needed to upgrade versions of MyPlayer. In NBA 2K23, each rank upgrade for avatars in MyCareer has a cost. Users must pay this cost in order to get the highest possible ratings from a particular release.

VC can be obtained either through in-game achievements or by purchasing it from the 2K market. However, the cost required to unlock a 99 OVR player has been a point of contention in 2K23. As mentioned in our NBA 2K23 review, the cost of fully upgrading a MyPlayer to 99 OVR takes a lot more VC than it used to. And to put a price on performing this task, a 99 OVR build in 2K23 costs nearly $100 in VC.

This prompted some to tweet #Make2KFree, in an effort to entice 2K to use a microtransaction subsidized free version for the franchise:

While this doesn’t remove any of the microtransactions involved in NBA 2K, it would remove the $70 entry price. Others, however, don’t believe a free-to-play model is the way to go:

Microtransactions have been a staple of sports games for years, thanks to CCG game modes like NBA 2K’s Madden Ultimate Team and MyTeam. Will this change in the future? That certainly doesn’t seem to be the case. But could NBA 2K actually become free in the future? It’s not a far-fetched proposition, but it would involve 2K dropping the $70 price tag it’s about to receive from consumers on an annual basis.

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