Man Utd end £235m kit sponsor almost four years early

Manchester United are looking for a new sponsor for their kit front, having bought out their contract with TeamViewer three and a half years before the contract expired.

United’s deal with Chevrolet ended in 2021, replacing the US automaker with German tech company TeamViewer on the front of their kits.

The new sponsors signed a deal which was to run until the end of the 2025/26 season, when Erik ten Hag may have been hoping his side would challenge for the Premier League title.

However, during a period of potentially massive change for the club, as the Glazers considered selling, both parties decided to end the deal early.

Already in August, the German company had decided not to renew the agreement beyond 2026, after having “exceeded” a contract of 47 million pounds sterling per year.

On Thursday evening, the club released a statement revealing the news that they had agreed to buy out the £235m contract, although TeamViewer will remain on the shirts until they find a replacement.

“After a period of collaborative and private discussions over the past few months, Manchester United and TeamViewer AG have entered into a mutually beneficial agreement under which Manchester United will have the option to buy out the club’s shirt sponsorship rights,” the club said. . .

“Having entered into its partnership with TeamViewer at the height of the Covid-19 pandemic, Manchester United will take the opportunity to begin a targeted sales process for a new shirt front partner in a normalized market.

TeamViewer will be off the shirts soon enough.  Image: Alamy
TeamViewer will be off the shirts soon enough. Image: Alamy

“Once a new Front Shirt Partner has been selected and takes on this role, TeamViewer will continue to be a valued member of Manchester United’s suite of global partners, providing Manchester United with remote connectivity solutions, until at the end of the initial contract term in 2026.

“Since July 2021, TeamViewer has enjoyed unprecedented global exposure as the most talked about shirt front partner in world football, following the most visible launch for a football club partner in the era digital.

“TeamViewer’s financial commitments to Manchester United remain unchanged as they remain the club’s shirt partner, after which their financial commitments will reflect their status as a worldwide partner.

“No further announcements will be made until Manchester United have selected a new partner to replace them on the front of their iconic shirt.”

United could be about to enter a period of big change.  Image: Alamy
United could be about to enter a period of big change. Image: Alamy

The club has been owned by the Glazers for 17 years, with fans protesting against the Americans for much of that time.

Last month they revealed they were ‘exploring strategic alternatives’ when it comes to funding the club, including a possible full sale.

On the pitch, the period promises to be interesting for the Ten Hag team, especially since Cristiano Ronaldo left at the start of the World Cup.

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