Musk told Twitter brands he plans to offer levels of content moderation

  • Elon Musk has told Twitter advertisers he plans to offer varying levels of content moderation, according to the FT.
  • Brands have raised concerns that Musk will bring Trump back to Twitter or change his content moderation policies.
  • Moderation levels would be similar to movie age ratings, the FT reported.

Twitter’s new owner Elon Musk wants the site to have varying levels of content moderation, the Financial Times reported.

The Tesla and SpaceX CEO told some of Twitter’s top advertisers on Wednesday that he plans to offer different levels of content moderation, similar to the age rating of movies, the publication reported, citing three people familiar with the moderation. conversation.

Musk previously said it would be nice if users could “select which version of Twitter you want”.

“The rating of the tweet itself could be self-selected and then modified by user comments,” he added.

Musk’s approach to content moderation is coming under scrutiny amid fears of an increase in hate speech on the platform and fears he could bring back some blocked users. The day after his $44 billion purchase of Twitter, Musk tweeted that he would create a “content moderation board with widely diverse views.”

Bloomberg reported that after Musk’s takeover, Twitter locked out “hundreds” of content moderators, leaving only about 15 people with access to the system. Yoel Roth, Twitter’s chief security and integrity officer, said the move was “exactly” what the company should do as part of a business transition “to reduce the risk opportunities of initiated”.

Musk, a self-proclaimed “free speech absolutist”, has lambasted some of Twitter’s moderation policies in the past. He said in May that firing former President Donald Trump from the platform after the Jan. 6 Capitol uprising was a “morally wrong decision” and “insane in the extreme,” according to The Associated Press. Executive Vijaya Gadde, who was one of the driving forces behind Trump’s ban, was one of the first people Musk fired after buying Twitter.

Some big advertisers are concerned that Musk could restore Trump’s Twitter account or change the site’s content moderation policies, The Wall Street Journal reported. Ford and GM are among the companies that have already suspended their Twitter ads since the Musk takeover.

The Network Contagion Research Institute said use of the N-word on Twitter increased nearly 500% within 12 hours of Musk’s deal being struck on Thursday, though Roth said the platform’s policies on hateful behavior and trolling campaigns had not changed.

Roth said a “small number of accounts” posted “a ton of Tweets containing slurs and other derogatory language” during Musk’s early days of ownership, but he said these were a “trolling campaign” mostly from “inauthentic” accounts. . Users had been banned, Roth said.

“TrumpIsDead” trended on Twitter Tuesday in what appeared to be a test of Musk’s moderation systems.

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