Pac-12 plans to consider publishing injury reports and selling data rights to capitalize on sports betting surge

The Pac-12 plans to consider publishing weekly injury reports amid the proliferation of state-sponsored sports betting, conference commissioner George Kliavkoff told CBS Sports. The move comes as the Pac-12 also plans to sell its data rights to capitalize on the betting wave sweeping through college athletics.

Injury reporting could potentially increase the value of this data. Kliavkoff plans to discuss the concept with Pac-12 coaches and athletic directors in 2023.

“The concept is that if we’re going to collectively sell our data and that data is going to be used for sports betting, we have to find a way to be consistent – not just across my conference but across conferences with respect the way whose injury data we share,” Kliavkoff said.

Injury reports have long been a sticking point with college coaches and administrators. But now, more than 4½ years after the United States Supreme Court allowed states to sponsor sports betting, the topic has become the differentiator between professional and college sports in the gaming community.

Professional sports are considered to have more integrity, in the sense of gambling, because sportsbooks and their punters know who is playing. For example, the NFL requires injury reports three times a week as well as in-game updates. Major game-fixing scandals in college sports have averaged one per decade since the 1940s.

“If you have a [college] coach who says it’s a competitive disadvantage to participate in an injury report, his equipment managers, coaches, assistant coaches and trainers are at increased risk [of being influenced to share such information]”said Matt Holt, founder and CEO of US Integrity, a Las Vegas-based company that studies corruption in the gambling industry.

“If you know Coach A never leaks information, that also means bettors and sportsbooks won’t get that information either. That makes it more valuable,” he added. “[Nefarious figures are] going to spend time and resources trying to bribe those players, those coaches, those equipment managers because that information is more valuable.”

Holt said all it would take is for college coaches to designate players as “available” or “unavailable” to clean up the situation.

“To travel or not to travel,” added Holt. “If it’s an eligibility issue, you’re not traveling with the team. You can post it in advance.”

From 2011 to 2017, ACC coaches released injury reports only for conference games. They were intended as guidelines and not enforced. In March, the MAC sold its stats to UK-based Genius Sports for an undisclosed sum. That same month, the Pac-12 signed an agreement with Tempus Ex Machina, which may license league data in the future.

The idea of ​​licensing statistics is to give a rights holder exclusive control over “latency”, the period between when the action occurs in real time and when it hits the betting screens. It’s usually only fractions of a second; however, the rights holder can take advantage of this by releasing the action first.

“We haven’t sold those rights to the sports betting companies yet, but I anticipate it could be part of our next media rights deal,” Kliavkoff said.

Two other FBS commissioners contacted by CBS Sports had not yet heard of Kliavkoff’s idea; however, they are willing to listen to a proposal.

Holt predicted that all major conferences will eventually sell their data rights. He is currently consulting on such deals with several leagues. Holt has lectured on the changing landscape of gambling. His company sends out 15 to 18 global alerts each month about suspicious contests around the world, half of which result in suspensions, bans or arrests.

In 2019, the NCAA Board of Governors’ ad hoc committee on sports betting determined that “reporting player availability is not a viable option at this time.” That same year, an NCAA gambling task force propose a first-ever standardized national player availability report. He didn’t go anywhere.

“All I would say is I’m not surprised we’re going back to this, because it was a very, very intense conversation that we tried to have in Indianapolis a few years ago,” he said. said Chris Howard, Executive Vice President and CEO. of the Arizona State Public Company. Howard was a member of this ad hoc committee.

In October, the American Gaming Association (AGA) reported that US sports betting “manipulation” (amount of money changing hands) had increased 70% year over year.

Currently, 32 states and Washington, DC have approved sports betting legalized.

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