Twitter is entering its “flop era”

Hello from a very cold New York. I’m your host, Jordan Parker Erb, and I’ve spent this morning thinking longingly of simpler times, like a few hours ago when I was still bundled up in my flannel bedding.

But it’s not healthy to dwell on the past, so let’s look to the future. Today we’re talking about what Twitter’s downfall might look like – and it’s probably not what you think.

Reports from my colleagues Matt Weinberger and Kali Hays suggest that the site is unlikely to crash or burn dramatically. Instead, it could just be entering a flop era so deep that it simply languishes in the dark corner of the internet, surrounded by platforms with similar fates like MySpace (RIP).

In any event. We’ve got more on that below, so let’s get to that.

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An image of Twitter's new owner, Elon Musk, is surrounded by Twitter logos in this photo illustration.

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1. The death of Twitter will not be the dramatic explosion one might expect. The chaos that followed Elon Musk’s takeover of the platform is already causing many users to mourn the site’s demise. But he’s not dead yet and will probably never die completely. Here’s what would happen instead:

  • Insiders and experts told Kali Hays that with more users than ever before and dramatically fewer employees, a site outage is possible, if not likely, in the near future.
  • But this outage doesn’t mean Twitter would suddenly go dark. Instead, technical glitches are inevitable, perhaps in the form of small glitches or problems that accumulate until the site is effectively broken.
  • At this point, the unreliability could force users to leave the site in droves, writes Matt Weinberger. Twitter would become useless – lingering, but never completely dying in that final, fiery outburst that some users seem to be expecting.
  • Simply put, Twitter is more likely to enter its “flop era” than go all out on fire.

Why a catastrophic failure on Twitter is not likely.

In other news:

Bob Iger

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2. Ousted Disney CEO Bob Chapek will walk away with a decent salary. Chapek left the company’s No. 1 spot this weekend after less than three years, but he won’t walk away empty-handed — he’ll likely walk away with at least $23.4 million. Plus, we get a glimpse of Bob Iger’s return to Disney.

3. Amazon’s Astro home robot will survive the massive cuts hitting the business. A leaked email shows that even as jobs and projects are cut at Amazon, the vision for home robotics “remains intact”. What we learned from the leaked email.

4. Twitter and Meta staff flock to blow off steam on Blind. Some Meta staff have taken to the platform to share that the company’s CTO is discouraging employees from writing about the company on the site. Everything you want to know about the anonymous work forum.

5. Facing layoffs? Do these five things to get back on your feet. A software engineer who just suffered her fourth layoff says workers should file for unemployment right after being laid off and contact their networks for help. Read the rest of his tips here.

6. A leaked email shows that Twitter employees must send Elon Musk weekly updates on everything they’ve been working on. The recordings help Musk ensure that Twitter will “innovate quickly”. In other Musk news, the billionaire told Twitter employees he’s done with layoffs for now, and he tweeted on Monday that Twitter Blue’s relaunch is pending.

7. This Instagram account helps connect fired technicians and land jobs. As the industry experiences waves of layoffs, a Meta employee uses her Instagram account to connect unemployed workers with mentors and job leads. Here’s how the page works.

8. A TikToker went to the White House with Selena Gomez. Jorge Alvarez started posting videos on TikTok last April, but his growth on the platform has allowed him to take his passion to the next level. Recently, he accompanied Gomez to discuss mental health services with President Joe Biden and earned $30,200 from brand collaborations and speaking engagements. Here is the exact 2-page media kit he uses to showcase the brands.


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Crystal Cox/Business Insider

9. These are the best Black Friday laptop deals. Brands like Apple, HP and Dell will have a variety of laptops on sale, and we’re keeping tabs on all the best deals, including how to save up to $500 on the MacBook Pro. Check out the 13 best deals on laptops.

10. We’ve ranked every movie in the Marvel Cinematic Universe. Based on how much money each of them made at the global box office, we’ve ranked the 30 Marvel movies. See how each movie stacks together.

What we’re looking at today:

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Organized by Jordan Parker Erb in New York. (Comments or advice? or tweet @jordanparkererb.) Edited by Hallam Bullock (tweet @hallam_bullock) in London.

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