- “Verified” badges for users could soon become a paid feature of Twitter, sources told Platformer.
- Sources said there were internal discussions to make verification a feature of Twitter Blue after Musk’s takeover.
- The Verge reported that Twitter Blue could charge up to $19.99 for the verification level subscription.
Following Elon Musk’s $44 billion deal to buy Twitter, multiple outlets reported the self-declaration anti-advertising “Chief Twit” may soon launch a new method of generating revenue on the social platform by charging users for their verification badges.
Sources familiar with the matter told Platformer, a newsletter created by Casey Newton, a former editor of The Verge, that Twitter executives spent the weekend discussing a possible change to the social platform. where users would have to pay to subscribe to Twitter Blue or lose their badges.
Twitter Blue, a $4.99 monthly subscription, launched last year as the platform’s premium offering, giving users access to new features such as customizable app icons, the ability to to undo or bookmark tweets, and a “reader mode” to view long message threads more easily. . A verification-level subscription can cost up to $19.99 per month, The Verge reported.
Currently only available in the US, Canada, Australia and New Zealand, Twitter Blue’s launch struggled with niche appeal and limited functionality – but tying verification to subscription fees could bolster its popularity. If Twitter required payment for its verified status, it would be the first major US social media app to do so, as most platforms offer this feature for free.
The current verification process, which Musk has previously described as “as if Kafka had a Magic 8-Ball”, has long been decried as “elitist” status, with narrow eligibility requirements sometimes seen as biased against average users. Tying verification to the paid subscription model would establish clearer criteria for earning a badge, as well as generate additional revenue for the social media platform.
Although the move has not been finalized, sources told Platformer, Musk has in the past released information on how he hates advertisingand in its takeover pitch to investors, it pledged to reduce the platform’s reliance on ad revenue and increase average revenue per user.
Musk and Twitter representatives did not immediately respond to Insider’s requests for comment.