What Mississippi State DA John Cohen’s Auburn turnaround reveals

In May, Lane Kiffin leaned back in his chair, looked over his desk and pointed at a reporter with a prediction.

You look, he said, at how many coaches decide to change jobs for reasons involving name, image and likeness.

“[Say a] the coach is reduced to these four jobs. Long before, [the decision was based on] facilities or anything”, the Ole Miss said the coach. “If the coach is smart, the first question should be what?”

Tell me about your collective NIL?

“Exactly,” Kiffin replied. “Before, it was the stadium, the conference, the pool of assistants, your salary… no. The first question should be: “What is your NIL structure?” »

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